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All You App – CASE STUDY
COMPETITIVE ANALYSIS
PERSONAS
Persona 1
Abigail Hall
Age: 52
Occupation: Stay at Home Mom
Location: North Carolina
Upper-Income
Interests
Weight Loss
Health Tracking
Needs
Organized
Forgetful
Motivation
Self-validation
Improve mood
Persona 2
John River
Age: 23
Occupation: College Student
Location: Florida
Upper-Income
Interests
Going to the Gym
Exercise Tracking
Needs
Organized
Independent
Motivation
Maintaining a Positive Self-Image
Autonomy (More Control)
MIND MAP
WIREFRAMES
APP DESIGN
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